Ad verification company DoubleVerify has been busy. It followed up its $ 350 million investment deal last month with a new tool designed to help advertisers take a more nuanced approach to brand suitability. And last week, DoubleVerify – long associated with the buy side – launched the DV Publisher Suite, which aggregates data on one… Continue reading »
The post DoubleVerify Chief Mark Zagorski On The Expansion Into The Sell Side appeared first on AdExchanger.
More Stories
People Are Surprised JCPenney Is Trendy. Its Comeback Ads Challenge That.
Special PR makes Global PR Agency of the Year shortlist
Meta Stands to Lose Tens of Billions of Ad Spend in Impending FTC Antitrust Trial