In a year filled to overflowing with comfort food, legacy brand Borden adds another caloric layer to the holidays–and feast for the eyes–with a super-sized Advent calendar carved entirely out of cheese. The sculpture, which weighs nearly 100 pounds, is the center of its digital and social campaign for the season, dubbed “Let There Be…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Jai Kibe Joins Chobani as CMO
5 Takeaways for the Last Weekend of Political Ads
Resume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce