November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

KFC’s CMO Dishes on How Its Mario Lopez-Led, ‘Authentic’ Lifetime Mini-Movie Came Together

The first question that popped into your mind when you heard of KFC teaming up with with Mario Lopez for a Lifetime “mini-movie” may have reasonably been: How do you achieve 10% body fat on a diet of fried chicken? While the answer to this unlikely plot twist will remain elusive, the chicken chain’s U.S….
Adweek Feed