Programmatic

Hulu Sends U.S. Media Responsibilities to Publicis Imagine

Disney has awarded media buying and planning responsibilities in the U.S. for streaming service Hulu to Publicis’ Disney-dedicated Publicis Imagine. The media duties were awarded to Publicis Imagine without a review, sources familiar with the matter told Adweek. Publicis deferred to the client for comment. Hulu has yet to respond. (We will update if the…
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