Hulu Ad Revenue Surpasses $1 Billion, Subscriber Base Grows 40% YoY

AdExchanger |

Hulu closed 2017 on a high note. Hulu’s advertising revenue crossed $1 billion for the first time in 2017, the company revealed Tuesday. Underpinning its ad momentum was the growth of Hulu’s subscriber base, which increased 40% year over year from 12 million paid subscribers in 2016 to 17 million in 2017. Those figures includeContinue reading »

The post Hulu Ad Revenue Surpasses $1 Billion, Subscriber Base Grows 40% YoY appeared first on AdExchanger.

Read more

With Fox Deal, Disney Gains Controlling Stake In Hulu

AdExchanger |

After weeks of buildup, Disney has finally pulled the trigger and will acquire several major assets from 21st Century Fox in a $52.4 billion all stock deal, announced Thursday. Those assets include 20th Century Fox’s film and TV studios, cable networks like FX and National Geographic, stake in foreign networks Star India and UK-based payContinue reading »

The post With Fox Deal, Disney Gains Controlling Stake In Hulu appeared first on AdExchanger.

Read more

Podcast: Who Doesn’t Envy Hulu?

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. As big brands seeking younger audiences move TV budgets online, some have been put off by digital’s triple threat: brand safety, viewability and fraud. Hulu is there for them. Hulu basically offers the benefits of TV in a digital buy, according to Doug Fleming, Hulu’sContinue reading »

The post Podcast: Who Doesn't Envy Hulu? appeared first on AdExchanger.

Read more

Nielsen Aims To Fill In The Blanks Around Ad-Free Viewing On Netflix

AdExchanger |

Although Netflix’s audience is large (and growing), it’s notoriously hard to measure. Nielsen hopes to remove some of the difficulty gauging audience viewership in ad-free environments like Netflix with its launch Wednesday of a syndicated measurement service called Nielsen Subscription Video On Demand (SVOD) Content Ratings. Eight networks and studios, including A&E, Disney-ABC, Lionsgate, NBCUniversalContinue reading »

The post Nielsen Aims To Fill In The Blanks Around Ad-Free Viewing On Netflix appeared first on AdExchanger.

Read more

The Trade Desk Rolls Out Connected TV Targeting And Attribution

AdExchanger |

Demand-side platform The Trade Desk wants a bigger slice of TV ad budgets. The company on Thursday rolled out a connected TV targeting and attribution tool designed to extend digital buying capabilities like retargeting and audience matching into the over-the-top environment. According to CEO Jeff Green, connected TV inventory available through The Trade Desk increasedContinue reading »

The post The Trade Desk Rolls Out Connected TV Targeting And Attribution appeared first on AdExchanger.

Read more

Buyers Run Into Roadblocks In OTT Trackability

AdExchanger |

OTT is a catch-22 for advertisers. While it reaches the cord cutters traditional TV advertisers want to target, that audience is still difficult to track in an OTT environment. Although the channel is capturing more attention (and dollars) from the traditional TV camp, digital buyers say connected TV needs to address the issue of identityContinue reading »

The post Buyers Run Into Roadblocks In OTT Trackability appeared first on AdExchanger.

Read more

The Top 10 Programmatic Publishers

AdExchanger |

By Sarah Sluis, Kelly Liyakasa and Alison Weissbrot Some publishers excel in programmatic in ways that make buyers take notice. The best way to stand out in programmatic is by integrating sales teams so it’s easy to buy programmatically and direct with a single conversation. Smart publishers don’t create incentives that make salespeople push directContinue reading »

The post The Top 10 Programmatic Publishers appeared first on AdExchanger.

Read more

Why The 2017 TV Upfronts Could Be A Buyer’s Market

AdExchanger |

Maureen Bosetti, the chief investment officer for IPG Mediabrands’ Initiative, will discuss dynamics for this year’s upfronts alongside other TV power players at Industry Preview on Jan. 18 in New York City. The 2016 TV upfronts ended with networks posting double-digit CPM increases, but will that momentum carry into 2017? Two key factors could help buyers wieldContinue reading »

The post Why The 2017 TV Upfronts Could Be A Buyer’s Market appeared first on AdExchanger.

Read more