Content providers are reducing their ad loads to accommodate viewers’ changing preferences, consumption patterns and attention spans. But what about...
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Cold Shower For Market PowerBig tech, are your ears burning? On Friday, the Federal Trade Commission held the second in...
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from...
In Netflix’s original film “Like Father,” the cruise line Royal Caribbean literally sets the stage for the movie – the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Outlook Hazy The fate of Hulu depends on the outcome...
Video delivered over the internet to a smart television or connected TV could have a brand safety problem.We’re talking specifically...
Hulu told advertisers at its upfront on Wednesday that it’s reached the 20-million-subscriber mark.While 20 million subscribers is a lot...
NBCUniversal is about to do something TV companies have talked about for years: transact TV in a similar way as...
Pay-TV providers are increasingly investing in paid media to promote new and original programming on their streaming video services.To offset...
Hulu closed 2017 on a high note.Hulu’s advertising revenue crossed $1 billion for the first time in 2017, the company...