May 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Hulu Sends U.S. Media Responsibilities to Publicis Imagine

Disney has awarded media buying and planning responsibilities in the U.S. for streaming service Hulu to Publicis’ Disney-dedicated Publicis Imagine. The media duties were awarded to Publicis Imagine without a review, sources familiar with the matter told Adweek. Publicis deferred to the client for comment. Hulu has yet to respond. (We will update if the…
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