“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, CCO at Mediaocean. Closed ecosystems such as Facebook, Amazon and Google are likely the prevailing structure for media in the next decade, due to privacy-centric regulatory and policy shifts.… Continue reading »
The post The Rise Of The Retail Media Sellers: Data-Rich, Inventory-Light, But Here To Stay appeared first on AdExchanger.
