Comcast’s ad-tech division FreeWheel is to acquire Beeswax, a buy-side startup headed by influential programmatic personality Ari Paparo. Financial terms of the deal were not disclosed, and the transaction is expected to close in January 2021 pending regulatory approval. It comes at a time when mergers and acquisitions in the ad-tech sector are starting to…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Early bird deadline and Global Jury announced for Gerety 2025 Awards
McDonald’s Follows Grimace’s Triumphant Return by Bringing Back Uncle O’Grimacey
Able’s new series shining a light on vision impairment