November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Jack in the Box Joins the Chicken Sandwich Wars With a Reimagined Chicken Dance on TikTok

In October, Zaxby’s reignited the chicken sandwich war as a regional underdog to competitor brands like McDonald’s and Popeyes. Jack in the Box, the West Coast-based fast-food chain, has now joined the fight. But instead of throwing shade on Twitter, the brand has partnered with pop star Becky G to promote its Cluck Sandwich to…
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