The Washington Post said Wednesday that it will adopt the Unified ID 2.0 framework – the first publisher to do so after a string of ad tech companies have tossed their hats into the ring over the past few months. The Post will allow advertisers to transact using the ID on its own site and will… Continue reading »
The post WashPost Becomes The First Publisher To Join Unified ID 2.0 appeared first on AdExchanger.
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