November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Another Ad Fraud Scheme on Connected TV Sees $14.5 Million Stolen

People are streaming way more television as they stay home during the pandemic. Fraudsters have taken advantage of that. A new ad fraud scheme on connected TVs, called StreamScam, infected more than 28.8 million household IP addresses and saw roughly $ 14.5 million ad dollars stolen away over the last four months, according to a report…
Adweek Feed