How a Jerry Seinfeld Op-Ed Became a 6-Story Billboard on the Upper East Side

Comedian Jerry Seinfeld’s widely discussed New York Times op-ed piece rebutting those who think New York is ‘dead’ continues to get noticed months after it was published–not because of social media sharing, but rather because it’s featured on the facade of a 19-story luxury condominium building now under construction on Manhattan’s Upper East Side. The…
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