December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The New York Times Launches a Crossword Puzzle AR Effect on Instagram

The New York Times launched an augmented reality game on Instagram called Shattered Crosswords, which was built using Facebook’s Spark AR platform. Shattered Crosswords is a twist on The Times’ daily crossword puzzle. Users can play the game by visiting The Times’ Instagram profile, tapping on the Effects tab and then tapping the game (or…
Adweek Feed