November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

4 Keys to Effective Performance Marketing in 2021

Performance marketers don’t have the luxury of not making the sale, so when business buyers and consumers migrated online during the pandemic, they followed. Their pivots will continue to serve them well in 2021. So said Donna Robinson, CEO of performance marketing agency Collective Measures, which itself transitioned through a rebrand in 2020. “Buzzwords like…
Adweek Feed