December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Purpose Can Shape Agencies in 2021

In 2019, deliberating Adweek’s Agency of the Year, the jury noticed something about McCann’s work that was submitted: there seemed to be a lot of work that leaned into purpose. The agency’s signature campaign for Microsoft’s Adaptive Controller was well-known and high-profile. But other work for brands like L’Oreal, Mastercard, Ikea and GSK proved that…
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