Keith Eadie, VP and GM of Adobe Advertising Cloud and head of product for Adobe Analytics, is a man confident...
Year: 2020
Many brands quickly pulled out-of-home (OOH) campaigns when the country went into lockdown in March. After all, nobody would be...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Online sales only accounts for 1% of all used car transactions, but this final frontier of ecommerce got an unexpected...
Netflix will spend less on marketing this year in part due to COVID-19 – but the streaming platform was planning on...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Called To Account Snapchat users may finally start to...
Media agencies are the No. 1 partner that brands are reviewing as COVID-19 rocks their marketing plans. Sixty-three percent of...
As COVID-19 cases spike across America, the joyous reopening is on pause. (Unless you’re Disney World, because apparently the virus...
Consumers aren’t ready to jet around the world, but they’re getting more comfortable with domestic travel. That’s the verdict from...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....