Netflix will spend less on marketing this year in part due to COVID-19 – but the streaming platform was planning on moving in that direction anyway. “In terms of the march toward less traditional media, we’ve been on that for some time,” said Netflix chief content officer and newly appointed co-CEO Ted Sarandos on the company’s… Continue reading »
The post Netflix Is Shelling Out Less On Marketing, And Not Just Because Of The Pandemic appeared first on AdExchanger.
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