H&R Block’s marketing strategy focuses on Gen Z and relatability, both during tax season and beyond. The post H&R Block’s...
Less’
YouTube is more transparent than CTV. Let that sink in. In 2025, the fastest-growing segment in programmatic media is now...
Shutterstock’s Creative Impact Report finds that volume-based strategies don't deliver results for marketers. Adweek Feed
AUCKLAND, Today: Specsavers is making eye tests less scary for kids with the launch of the Optomonsters, a fun, colourful...
Is a divestiture of Google’s publisher ad server and ad exchange products is necessary – or impossible? During day two...
AUCKLAND, Today: AA Insurance and DDB Aotearoa are giving homeowners a reason to relax with a new campaign, the eighth...
Perplexity didn’t just try to buy Chrome; product placement in TV and film is on the rise; and the FCC...
AUCKLAND, Today: You’re usually told to pay attention. But this campaign is asking you not to. For Tourette’s Awareness Month,...
Every year, StopPress catches up with a group of talented professionals from across the local industry to talk about the...
Meta might have opted for a content moderation tactic similar to X, but don't expect brands to boycott Facebook in...