Shoppers spent $ 10.7 billion on Cyber Monday 2021, which is about $ 100 million shy of the record set...
Less’
Pre-campaign reach estimates on Facebook are about to get less precise – on purpose. In the coming weeks, Facebook will modify...
The makers of toothpaste, fabric softener and pet food aren't dedicating as much money to television commercials as they did...
Online grocery sales saw huge spikes during the pandemic as consumers looked to cut out potential exposure points to Covid-19,...
PepsiCo snack brand Ruffles' new campaign in Mexico aims to showcase men as most attractive when they're confidently and openly...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. #Winning Netflix is outshining the competition. Last year, the...
Creators who have been sharing videos from other platforms, like TikTok, on Instagram Reels are in for a rude awakening....
AppLovin’s recent acquisition of mobile attribution provider Adjust for $ 1 billion is evidence that M&A doesn’t necessarily decline in...
Not many companies would say 2020 was great for business. But GroupM's global end-of-year forecast found that things weren't quite...
If it feels as though commercials from the likes of Warby Parker, Casper and Dollar Shave Club are appearing less...