Tubi has been shouting from the rooftops about ad-supported streaming for years, and the market is finally listening. “It’s pretty...
Year: 2020
During times of crisis, advertisers want to connect with people reading local journalism. Michigan-based McLaren Health Care used Gannett’s sponsored...
Marketers have historically siloed their known customers from their digital audiences, but that separation prevents brands from reaching consumers throughout...
Apple’s move to make its IDFA only available on an opt-in basis will either set Facebook’s hair on fire or...
A firm handshake is an integral part of the B2B sales and marketing cycle … which is kind of tricky...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Cloud Bundle Google is forging major cloud infrastructure...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....