November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How The New York Times Is Adapting to Life Without Third-Party Cookies

Advertising remains a minority-interest for New York’s journal of record, but The Times still wants to take greater control over its digital offering. All this comes at a time when automated ad trading is preparing for a seismic overhaul as the publisher evaluates ad-tech vendors for privacy credentials. Like many, publishers had a rough 2020….
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