December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How a Column on Happiness Inspired The Atlantic’s 2021 Event Strategy

Starting a regular column at the beginning of a pandemic about how to find happiness is a pretty sure bet. What The Atlantic didn’t expect was how it would pave the way for its approach to virtual events in 2021. The Atlantic’s How to Build a Life column by author Arthur Brooks, launched in April…
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