This article is sponsored by Tubi. Over the last few years, streaming has become a cultural force – changing the way entire segments of the population navigate and consume TV. Seventy-nine percent of people now report using streaming services to watch TV, according to a recent MRI Simmons Cord Evolution Study. Another study by eMarketer… Continue reading »
The post 3 Lingering Myths About the Streaming Ad Opportunity appeared first on AdExchanger.
More Stories
Nielsen Gets First-Party Streaming Data Integration Approval From MRC
Levi’s, MTV, Coca-Cola, and McDonald’s Among First Brand Hall of Fame Inductees
Jai Kibe Joins Chobani as CMO