November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Big Story: Must CTV

The transformation of the way TV advertising is transacted will be a major theme in 2021. Everyone – both buy- and sell-sides – seems to be talking about addressability these days. Traditional broadcasters have reorganized around streaming and TV-related acquisitions have accelerated – one of the most notable being Roku’s $ 150 million acquisition of dataxu.Continue reading »

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