Why Scotts Miracle-Gro Put Creative and Media Under One Roof With VaynerMedia

Two years ago, Scotts Miracle-Gro dipped its toes in the VaynerMedia waters when it asked the agency to handle creative work for Ortho, its line of pest and weed control products. The company, which sells fertilizers, soil and other lawn and gardening products, was clearly impressed: As of last fall, VaynerMedia is now creative and…
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