November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Coors Can’t Run a Super Bowl Ad So It wants to Infiltrate Your Dreams Instead

One recent morning around 8 or 9 a.m., Marcelo Pascoa, vp of marketing for Coors, global and North America, woke up from some strange dreams with a vague feeling that it was time for a beer. The moment was not an occasion for worry. Rather, it was a sign that the beer giant’s new campaign–a…
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