November 2, 2024

Programmatic

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“Wonder Woman 1984” Helped Double HBO Max Activations, But Warner Revenues Drop

AT&T’s WarnerMedia saw the number of activations on its HBO Max streaming platform double in Q4 to 17.2 million from the third-quarter of 2020, thanks in large part to the success of “Wonder Woman 1984.” During its earnings call on Wednesday, AT&T said that the total number of domestic HBO Max and HBO subscribers topped 41Continue reading »

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