SKAdNetwork is entering its final form, though details are scant. Apple recently updated its page dedicated to user privacy and data use to reflect its plan to add support for view-through attribution for video, audio and interactive ads in apps by “early spring” 2021. Apple will tie these attribution capabilities to creative measurement, so developers… Continue reading »
The post Despite Two Upcoming Features, SKAdNetwork Is Still Designed To Be Limited appeared first on AdExchanger.
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