December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How PayPal Is Helping Retailers Increase Revenue and Loyalty

Payment options are key for retailers that want to meet customers’ rising expectations, increase revenue and build brand loyalty. That’s according to Marcy Campbell, head of North American sales and global operations for PayPal, who spoke Wednesday at Adweek’s Outlook 2021 event. Specifically, Campbell said consumers are demanding more flexible payment options, such as buy…
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