November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Problems Of Attribution, With Manu Mathew

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Our guest this week, Manu Mathew, got in on the ground floor of multi-touch attribution (MTA) when he founded Visual IQ. The MTA company rose with the programmatic tide before being acquired by Nielsen in 2017. The categoryContinue reading »

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