November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

CBS Counts on Super Bowl Boost to Put Season Back on Track After Covid Upheaval

CBS Sports chairman Sean McManus, reflecting on producing Super Bowl 55 in the middle of pandemic, recently told reporters that “America needs this Super Bowl.” Truth be told, so does CBS. The network, like all of its fellow broadcasters, has weathered significant ratings erosion in the early part of this season, as the pandemic accelerated…
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