CBS Sports chairman Sean McManus, reflecting on producing Super Bowl 55 in the middle of pandemic, recently told reporters that “America needs this Super Bowl.” Truth be told, so does CBS. The network, like all of its fellow broadcasters, has weathered significant ratings erosion in the early part of this season, as the pandemic accelerated…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Jai Kibe Joins Chobani as CMO
5 Takeaways for the Last Weekend of Political Ads
Resume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce