The No. 1 question asked of advertising trade journalists every year about the Super Bowl: “Why do brands release their Super Bowl ads early?” For most, the answer is to gain more visibility for an ad that the brand is spending $ 5.5 million on to air (that they’ve spent, in most cases, millions more to…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Here Are the Ads That Made Creatives Jealous in 2024
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024