Magnite has acquired video supply-side platform SpotX from European entertainment network RTL Group for $ 1.17 billion. The cash and stock deal, announced Friday morning, is part of Magnite’s vision to go big in the connected TV space. LUMA Partners advised on the transaction. CTV is so hot that Magnite bought SpotX for more than four… Continue reading »
The post Magnite Acquires SpotX For An Eye-Watering $ 1.17 Billion appeared first on AdExchanger.
More Stories
Arrivals & Departures: Thrive appoints three leaders across Melbourne, Brisbane and Auckland
Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company