Magnite has acquired video supply-side platform SpotX from European entertainment network RTL Group for $ 1.17 billion. The cash and stock deal, announced Friday morning, is part of Magnite’s vision to go big in the connected TV space. LUMA Partners advised on the transaction. CTV is so hot that Magnite bought SpotX for more than four… Continue reading »
The post Magnite Acquires SpotX For An Eye-Watering $ 1.17 Billion appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs