DoubleVerify And SpotX Flag New Type Of Ad Fraud: ‘Verification Stripping’

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The ad server SpotX and ad verification company DoubleVerify have flagged a new type of fraud they’re calling “verification stripping.” DoubleVerify says the new method may be responsible for up to 10% of ad fraud spikes it identifies. Verification stripping happens when fraudsters hinder the transmission of network calls between the ad server and measurementContinue reading »

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Podcast: SpotX Builds The Modern Ad Server

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Mike Shehan, CEO of Denver-based video ad platform SpotX, is building what he describes as a “modern ad server” to support monetization of ads across digital video, OTT and linear broadcast environments. Shehan sold a controlling stake in his company to European broadcaster RTL GroupContinue reading »

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Walmart’s Vudu Taps SpotX To Better Target Video Ads

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Beginning Monday, Walmart’s streaming video service Vudu will monetize inventory programmatically through an exclusive deal with the video ad server SpotX. Vudu’s ad-supported offering – an on-demand video library called Vudu Movies On Us – launched a year ago. Ad sales, however, were mostly handled on a reserved basis through conventional I/Os by the videoContinue reading »

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RTL Group Takes Full Ownership Of Video Platform SpotX For $145M, Pursues More Ad Tech M&A

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German broadcaster RTL Group, which acquired a 65% stake in the video ad server and supply-side platform SpotX in 2014, said Wednesday that it has purchased the remainder of the company for $145 million. RTL, which houses SpotX with other technology and content assets under a division called the RTL Digital Hub, also plans furtherContinue reading »

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VPAID May Improve Video Measurement, But Gaps Remain In Mobile And OTT

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Although the Video Player Ad-Serving Interface (VPAID) was meant to create better measurement in online video, it’s not that compatible with mobile video or OTT. “Everyone wants to measure [viewability] and they’re giving us VPAID tags, but VPAID doesn’t work in all environments,” said Soo Jin Oh, VP of client strategy for Cox Media Group’sContinue reading »

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When The Dust Settles In TV

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“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Randy Cooke, vice president of programmatic TV at SpotX. In media, our past is dominated by the ongoing discussions of our future. From the moment the first TiVo shipped around the turn of theContinue reading »

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Is Invalid Traffic Really A Problem In OTT?

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Over-the-top (OTT) television is at an inflection point. While it’s a promising way for media owners to capitalize on changing consumer consumption habits – the number of connected TV users totaled 181.8 million viewers in 2016, a 20% year-over-year increase, according to eMarketer – with reward comes risk. OTT’s lucrative CPMs could also attract badContinue reading »

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