Envisioning An All-Encompassing Total Video Strategy

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Allen Klosowski, senior vice president of the advanced solutions group at SpotX. When people say, “I’m watching TV,” many would likely envision them gazing at moving pictures on a television screen while lounging on aContinue reading »

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Buyers Conquer The PMP Scale Problem With Curated Marketplaces

Ad buyers are turning to a tool called curated marketplaces to get more reach for their private marketplaces. Curated marketplaces let buyers set up a group deal ID across several publishers based on likeminded attributes. Supply side platform SpotX first developed them in 2015, and they’re gaining more traction with buyers. Of the 65% of itsContinue reading »

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Why It Could Be Time To Stop Treating OTT And TV As Different Channels

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Allen Klosowski, senior vice president of the advanced solutions group at SpotX. My parents have seen a lot of technology come and go during their lifetimes. When they were young, television was in its infancy,Continue reading »

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OTT Audiences Are There – So Why Aren’t Advertisers Buying?

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OTT audiences are prevalent and engaged. But while advertisers are buying, they’re not exactly beating down the doors. Watch any premium long-form show on an internet connection and you’ll see the same irrelevant message played so frequently it’ll haunt your dreams. What gives? The main issue is buyer confusion about how to transact on OTTContinue reading »

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Penske Media Pilots ‘Player Bidding’ With SpotX And JW In A Bid To Boost Video Revenue

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Penske Media, the publisher of WWD, Variety and IndieWire and majority owner of Wenner Media, is doubling down on video across its portfolio. Its formats range from snackable, short-form clips and pre-roll to text-based video and more cinematic, long-form series. Although Penske’s video mix is diversified, monetizing that inventory to its fullest potential can beContinue reading »

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Round Peg, Square Hole: Display Tactics Will Fail With Video Header Bidding

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“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tal Almany, senior director of advanced integrations at SpotX. Header bidding exploded as a display tactic in online advertising, but adoption for video has been slower. Many publishers and tech providers are taking what they’veContinue reading »

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DoubleVerify And SpotX Flag New Type Of Ad Fraud: ‘Verification Stripping’

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The ad server SpotX and ad verification company DoubleVerify have flagged a new type of fraud they’re calling “verification stripping.” DoubleVerify says the new method may be responsible for up to 10% of ad fraud spikes it identifies. Verification stripping happens when fraudsters hinder the transmission of network calls between the ad server and measurementContinue reading »

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Podcast: SpotX Builds The Modern Ad Server

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Mike Shehan, CEO of Denver-based video ad platform SpotX, is building what he describes as a “modern ad server” to support monetization of ads across digital video, OTT and linear broadcast environments. Shehan sold a controlling stake in his company to European broadcaster RTL GroupContinue reading »

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Walmart’s Vudu Taps SpotX To Better Target Video Ads

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Beginning Monday, Walmart’s streaming video service Vudu will monetize inventory programmatically through an exclusive deal with the video ad server SpotX. Vudu’s ad-supported offering – an on-demand video library called Vudu Movies On Us – launched a year ago. Ad sales, however, were mostly handled on a reserved basis through conventional I/Os by the videoContinue reading »

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RTL Group Takes Full Ownership Of Video Platform SpotX For $145M, Pursues More Ad Tech M&A

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German broadcaster RTL Group, which acquired a 65% stake in the video ad server and supply-side platform SpotX in 2014, said Wednesday that it has purchased the remainder of the company for $145 million. RTL, which houses SpotX with other technology and content assets under a division called the RTL Digital Hub, also plans furtherContinue reading »

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