SpotX

News 

SpotX Partners With Dentsu’s CCI to Bring Its Tech to Japanese Broadcasters

Programmatic , , , , , , ,

SpotX has teamed up with Dentsu’s Cyber Communications Inc. to make its video ad-serving platform available to domestic broadcasters in Japan, the company said Monday. Since almost all publishers in Japan work with CCI-affiliated companies to buy ads, the move will give SpotX access to the Japanese market. CCI is a digital-focused subsidiary of Dentsu… Continue reading »

The post SpotX Partners With Dentsu's CCI to Bring Its Tech to Japanese Broadcasters appeared first on AdExchanger.

Read more
News 

UCLA Offers Advertisers A New Way To Buy Traditional Media

Programmatic , , , , , , , ,

National advertisers don’t particularly covet college media inventory. The buying process is manual and clunky, and the ad is often just an image slapped onto a rudimentary webpage. And don’t even think about any meaningful ad verification. On the other hand, college media reaches a demographic that is very much coveted: affluent 18- to 24-year-olds… Continue reading »

The post UCLA Offers Advertisers A New Way To Buy Traditional Media appeared first on AdExchanger.

Read more
News 

Envisioning An All-Encompassing Total Video Strategy

Programmatic , , , , ,

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Allen Klosowski, senior vice president of the advanced solutions group at SpotX. When people say, “I’m watching TV,” many would likely envision them gazing at moving pictures on a television screen while lounging on a… Continue reading »

The post Envisioning An All-Encompassing Total Video Strategy appeared first on AdExchanger.

Read more
News 

Buyers Conquer The PMP Scale Problem With Curated Marketplaces

Programmatic , , , , , , , , ,

Ad buyers are turning to a tool called curated marketplaces to get more reach for their private marketplaces. Curated marketplaces let buyers set up a group deal ID across several publishers based on likeminded attributes. Supply side platform SpotX first developed them in 2015, and they’re gaining more traction with buyers. Of the 65% of its… Continue reading »

The post Buyers Conquer The PMP Scale Problem With Curated Marketplaces appeared first on AdExchanger.

Read more
News 

Why It Could Be Time To Stop Treating OTT And TV As Different Channels

Programmatic , , , , ,

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Allen Klosowski, senior vice president of the advanced solutions group at SpotX. My parents have seen a lot of technology come and go during their lifetimes. When they were young, television was in its infancy,… Continue reading »

The post Why It Could Be Time To Stop Treating OTT And TV As Different Channels appeared first on AdExchanger.

Read more
News 

OTT Audiences Are There – So Why Aren’t Advertisers Buying?

Programmatic , , , , , , , , , , , , , , ,

AdExchanger |

OTT audiences are prevalent and engaged. But while advertisers are buying, they’re not exactly beating down the doors. Watch any premium long-form show on an internet connection and you’ll see the same irrelevant message played so frequently it’ll haunt your dreams. What gives? The main issue is buyer confusion about how to transact on OTT… Continue reading »

The post OTT Audiences Are There – So Why Aren’t Advertisers Buying? appeared first on AdExchanger.

Read more
News 

Penske Media Pilots ‘Player Bidding’ With SpotX And JW In A Bid To Boost Video Revenue

Programmatic , , , , , , , , , , , , , ,

AdExchanger |

Penske Media, the publisher of WWD, Variety and IndieWire and majority owner of Wenner Media, is doubling down on video across its portfolio. Its formats range from snackable, short-form clips and pre-roll to text-based video and more cinematic, long-form series. Although Penske’s video mix is diversified, monetizing that inventory to its fullest potential can be… Continue reading »

The post Penske Media Pilots ‘Player Bidding’ With SpotX And JW In A Bid To Boost Video Revenue appeared first on AdExchanger.

Read more
News 

Round Peg, Square Hole: Display Tactics Will Fail With Video Header Bidding

Programmatic , , , , ,

AdExchanger |

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tal Almany, senior director of advanced integrations at SpotX. Header bidding exploded as a display tactic in online advertising, but adoption for video has been slower. Many publishers and tech providers are taking what they’ve… Continue reading »

The post Round Peg, Square Hole: Display Tactics Will Fail With Video Header Bidding appeared first on AdExchanger.

Read more
News 

DoubleVerify And SpotX Flag New Type Of Ad Fraud: ‘Verification Stripping’

Programmatic , , , , , ,

AdExchanger |

The ad server SpotX and ad verification company DoubleVerify have flagged a new type of fraud they’re calling “verification stripping.” DoubleVerify says the new method may be responsible for up to 10% of ad fraud spikes it identifies. Verification stripping happens when fraudsters hinder the transmission of network calls between the ad server and measurement… Continue reading »

The post DoubleVerify And SpotX Flag New Type Of Ad Fraud: ‘Verification Stripping’ appeared first on AdExchanger.

Read more
News 

Podcast: SpotX Builds The Modern Ad Server

Programmatic , , , , , , ,

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Mike Shehan, CEO of Denver-based video ad platform SpotX, is building what he describes as a “modern ad server” to support monetization of ads across digital video, OTT and linear broadcast environments. Shehan sold a controlling stake in his company to European broadcaster RTL Group… Continue reading »

The post Podcast: SpotX Builds The Modern Ad Server appeared first on AdExchanger.

Read more