Saturday, May 30, 2020
Latest:

Programmatic

In a world where nearly everyone is always online, there is no offline.

SpotX

News 

SpotX Poaches Programmatic Vet Neal Richter For Chief Scientist Role

Programmatic , , , , , , ,

Neal Richter, who spent two years as Rakuten Marketing CTO, is headed to SpotX as the company’s first ever chief scientist. Richter is one of the early tech leaders in programmatic, helping to develop all three openRTB specs released by the IAB, as well as online ad authorization industry initiatives like Ads.txt and Sellers.json. As… Continue reading »

The post SpotX Poaches Programmatic Vet Neal Richter For Chief Scientist Role appeared first on AdExchanger.

Read more
News 

Sizmek’s Bankruptcy Is Changing How The Supply Side Manages DSP Debts

Programmatic , , , , , , ,

One of the most pressing concerns from Sizmek’s bankruptcy comes from SSPs, which must reconsider how they think about risk and credit with their longtime partners. Brands and agencies often pay DSPs on 90-day or even 120-day cycles. But DSPs pay SSPs between 30 to 60 days. There’s a separate contract between an SSP and… Continue reading »

The post Sizmek’s Bankruptcy Is Changing How The Supply Side Manages DSP Debts appeared first on AdExchanger.

Read more
News 

Pluto TV’s Play For CTV Ad Dollars

Programmatic , , , , , , , , , , , ,

Pluto TV is the anti-Netflix. It’s free and ad-supported. Users scroll through channels and watch whatever show is already playing, replicating the channel surfing that’s a hallmark of old-fashioned TV watching. Viacom spent $340 million in cash to acquire Pluto TV in January, validating the concept and its audience. The deal felt like “Cinderella getting… Continue reading »

The post Pluto TV’s Play For CTV Ad Dollars appeared first on AdExchanger.

Read more
News 

The Rise Of The Digital Linear Programmer

Programmatic , , , , ,

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Geoff Spence, regional vice president of business development at SpotX. For a few years now, traditional pay TV providers in the United States have lost subscribers each quarter as viewership shifts to less expensive… Continue reading »

The post The Rise Of The Digital Linear Programmer appeared first on AdExchanger.

Read more
News 

RTL Group Buys Video Ad Stitching Company Yospace For $33 Million

Programmatic , , , , , , , ,

RTL Group is paying up to $33 million for Yospace, a UK-based server-side ad insertion company. The company will operate independently, but work closely with SpotX, which provides video ad serving and advertising demand to video publishers. “This acquisition will go a long way toward solving issues with programmatic and OTT,” said SpotX CEO Mike… Continue reading »

The post RTL Group Buys Video Ad Stitching Company Yospace For $33 Million appeared first on AdExchanger.

Read more
News 

Discovery To Run Automated Guaranteed Programmatic Campaigns Through SpotX

Programmatic , , , , , , ,

Advertisers and consumers both love a good binge watch during the holidays, and Discovery Inc. and SpotX have teamed up to better manage their inventory just before winter break. Discovery will run automated programmatic guaranteed campaigns through SpotX, the SSP said Tuesday. This development complements Discovery’s direct sales efforts and private marketplace offerings, said Bill… Continue reading »

The post Discovery To Run Automated Guaranteed Programmatic Campaigns Through SpotX appeared first on AdExchanger.

Read more
News 

4C Adds Integrations To Make OTT And Linear Inventory More Accessible

Programmatic , , , , , , ,

See you later, siloed views. Data science and technology company 4C is hoping its integrations with Freewheel, Telaria and SpotX, unveiled Tuesday, will streamline the buying of over-the-top (OTT) and linear inventory. These partnerships make more OTT and linear inventory accessible within 4C’s platform, Scope, a dashboard that lets ad buyers plan, purchase and measure… Continue reading »

The post 4C Adds Integrations To Make OTT And Linear Inventory More Accessible appeared first on AdExchanger.

Read more
News 

SpotX Partners With Dentsu’s CCI to Bring Its Tech to Japanese Broadcasters

Programmatic , , , , , , ,

SpotX has teamed up with Dentsu’s Cyber Communications Inc. to make its video ad-serving platform available to domestic broadcasters in Japan, the company said Monday. Since almost all publishers in Japan work with CCI-affiliated companies to buy ads, the move will give SpotX access to the Japanese market. CCI is a digital-focused subsidiary of Dentsu… Continue reading »

The post SpotX Partners With Dentsu's CCI to Bring Its Tech to Japanese Broadcasters appeared first on AdExchanger.

Read more
News 

UCLA Offers Advertisers A New Way To Buy Traditional Media

Programmatic , , , , , , , ,

National advertisers don’t particularly covet college media inventory. The buying process is manual and clunky, and the ad is often just an image slapped onto a rudimentary webpage. And don’t even think about any meaningful ad verification. On the other hand, college media reaches a demographic that is very much coveted: affluent 18- to 24-year-olds… Continue reading »

The post UCLA Offers Advertisers A New Way To Buy Traditional Media appeared first on AdExchanger.

Read more
News 

Envisioning An All-Encompassing Total Video Strategy

Programmatic , , , , ,

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Allen Klosowski, senior vice president of the advanced solutions group at SpotX. When people say, “I’m watching TV,” many would likely envision them gazing at moving pictures on a television screen while lounging on a… Continue reading »

The post Envisioning An All-Encompassing Total Video Strategy appeared first on AdExchanger.

Read more