When Rubicon Project and Telaria merged just over a year ago, it seemed like the display advertising-dominant company was making its TV play. But in the year since, Magnite’s stock price soared, going up 600% in a single year. Then, RTL Group put SpotX up for sale. So Magnite CEO Michael Barrett decided to make… Continue reading »
The post Why SpotX? Magnite CEO Michael Barrett On Its Billion-Dollar Acquisition appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs