The demise of the third-party cookie as an effective online advertising tool is 12 months away. The Trade Desk-led initiative, Unified ID 2.0, is fast-emerging as a North Star for the industry’s independent players, with SpotX now among its supporters. SpotX brings the number of independent outfit supporting Unified ID 2.0 to 11 after it…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
NZME’s work recognised at INMA Global Media Awards
Leading Brand Transformation: A Masterclass With Doug Zarkin
Beyond Cookies: Using Location Intelligence To Power Privacy-First Audience Segmentation