The video ad server and SSP SpotX boosted its addressable TV capabilities Tuesday by upgrading its platform, which can now replace linear ads on smart TVs in real time. This function can be enabled by content owners working through Project OAR, an open standard led by TV manufacturer VIZIO and whose founding members include AMC… Continue reading »
The post Is Linear Ad Replacement Finally Here? SpotX Bolsters Its Addressable TV Chops appeared first on AdExchanger.
More Stories
Comic: Working Hard or Hardly Working?
NZME celebrates 2024 Voyager Media Awards nominations
Squeezing Innovation: CEO Monica McGurk’s Fresh Take at Tropicana