When Rubicon Project and Telaria merged just over a year ago, it seemed like the display advertising-dominant company was making its TV play. But in the year since, Magnite’s stock price soared, going up 600% in a single year. Then, RTL Group put SpotX up for sale. So Magnite CEO Michael Barrett decided to make… Continue reading »
The post Why SpotX? Magnite CEO Michael Barrett On Its Billion-Dollar Acquisition appeared first on AdExchanger.
