November 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Jeep Calls for Unity and Divides Viewers

Jeep took a swing in the 2021 Super Bowl with a two-minute ad imploring Americans to find middle ground, but post-game analysis shows the spot itself divided viewers. The ad was the most divisive in Adweek polls on social media on Super Bowl Sunday. On Instagram, 50% of respondents said they loved the ad while…
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