The ability for advertisers to target ads to gamers while they’re playing games is one thing. But reaching those players...
Unity
Unity has a gameplan for programmatic. On Tuesday, the game engine, which has a growing advertising business, announced the appointment...
With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate...
Roku announced a new partnership with Unity to help gaming and mobile app developers add CTV to their user acquisition...
After a dramatic courtship between Unity and ironSource, Unity put a ring on it. The merger closed on Monday. The...
Unity Technologies, one of the world's leading video game software companies, announced today that it named Media.Monks as its first...
Looks like AppLovin’s attempt to wedding crash Unity’s planned merger with ironSource isn’t going to work. On Monday, Unity’s board...
AppLovin wants to marry Unity. Unity just got engaged to ironSource. IronSource is still waiting at the restaurant with flowers....
TFW you think you have a date to the dance … and then it turns out you don’t. On Tuesday,...
Unity will merge with ironSource in an all-stock transaction that values the latter at $ 4.4 billion. If you perform...