Unity will merge with ironSource in an all-stock transaction that values the latter at $ 4.4 billion. If you perform a Control-F search for the word “synergy” (and “synergies”) on a transcript of the investor call announcing the merger on Wednesday morning, you’ll get 21 hits. “Synergy” is a buzzword, but it describes the rationale behind… Continue reading »
The post Unity Is Set To Acquire IronSource For $ 4.4 Billion appeared first on AdExchanger.
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