Zynga might be in the market to buy some ad tech. The online and mobile gaming developer, which posted record Q4 earnings on Wednesday, fueled by an all-time best revenue and bookings quarter for Words With Friends, is in the midst of building its own ad network to expand its addressable market. Revenue for the… Continue reading »
The post Zynga Is Building Its Own Ad Network, Mulling M&A appeared first on AdExchanger.
More Stories
KFC’s fish and chips brings Kiwis to the beach
Paramount Is Optimistic About Advertising Growth Despite Revenue Decline
The Tuesday Club hosts Women’s Work’s In(visible) exhibition in Tāmaki Makaurau