Zynga might be in the market to buy some ad tech. The online and mobile gaming developer, which posted record Q4 earnings on Wednesday, fueled by an all-time best revenue and bookings quarter for Words With Friends, is in the midst of building its own ad network to expand its addressable market. Revenue for the… Continue reading »
The post Zynga Is Building Its Own Ad Network, Mulling M&A appeared first on AdExchanger.
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