April 20, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Pepsi Bridges the Digital Divide for Black-Owned Restaurants

Late last year, Pepsi announced an ambitious program to help Black-owned restaurants generate $ 100 million in sales over five years. Launched with a campaign to celebrate restaurants around the country, “Dig In” is designed to provide exposure and tangible assistance. One of the more critical components of the program is to provide an eight-week, no-cost…
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