December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

No Super Bowl Advertiser Did It Like Mountain Dew

Two hundred and forty-three–that’s the number of soda bottles that appeared in Mountain Dew’s Super Bowl commercial this year. More than 500 people guessed the correct amount on Twitter, but because Ryan D. from Rochester, N.Y., guessed it first, he won the grand prize of $ 1 million, the beverage brand announced on Feb. 17. Mountain…
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