Billie, A Direct-To-Consumer Women’s Razor Brand, Has A Leg Up On Legacy CPGs

Harry’s and Dollar Shave Club went from upstarts to behemoths, shaking up the century-old razor category in just a few short years. But there’s still more market share to shave off the top. What about women’s razors? That’s the question that Billie, a razor subscription service for women founded last year, is aiming to answer.Continue reading »

The post Billie, A Direct-To-Consumer Women’s Razor Brand, Has A Leg Up On Legacy CPGs appeared first on AdExchanger.

Read more

Bacardí Takes A Shot At IGTV

Cheers to IGTV, Instagram’s new long-form video offering. Bacardí is one of the first brands to raise a glass. On Friday, less than two weeks after the service was launched, the liquor brand was already running its first live experience. “Any platform that gives you full view and a longer time for storytelling is great,”Continue reading »

The post Bacardí Takes A Shot At IGTV appeared first on AdExchanger.

Read more

Data Driven And Daring: The 10 Boldest Marketers

by Allison Schiff, Alison Weissbrot, Sarah Sluis, James Hercher and Ryan Joe Getting a big brand to shift its marketing approach is about as easy as moving a planet out of orbit. Yet, many see the writing on the wall: If they don’t change, consumers will leave them behind. As such, big marketers have toContinue reading »

The post Data Driven And Daring: The 10 Boldest Marketers appeared first on AdExchanger.

Read more

Samsung CMO To Marketers: Empower Creators And Don’t Be Afraid Of Data

Marc Mathieu, CMO of Samsung Electronics, America, knows his job is about more than just promoting devices. He’s marketing a lifestyle. From smartphones to smart watches, smart appliances, cameras and health apps, the purpose of Samsung’s marketing is to demonstrate how the brand’s products and features can integrate into people’s lives and help them doContinue reading »

The post Samsung CMO To Marketers: Empower Creators And Don’t Be Afraid Of Data appeared first on AdExchanger.

Read more

Roy Rogers Restaurants Taps New Marketing Chief To Beef Up On Digital

Mark Jenkins spent his first two weeks as the new senior director of marketing at Roy Rogers Restaurants, manning the drive-thru window, making gravy, frying chicken and prepping salads. “As a marketing guy, I need to really understand the ops platforms inside the restaurant, the experience and the way things are built,” said Jenkins, whoContinue reading »

The post Roy Rogers Restaurants Taps New Marketing Chief To Beef Up On Digital appeared first on AdExchanger.

Read more

Church’s Chicken CMO Hector Munoz Tries To Reinject Life Into The Brand With A New Campaign

Hector Munoz knows quick-service restaurants (QSRs), having worked in the space for more than 25 years. Munoz rose through the ranks at Burger King, then spent six years as CMO of Popeye’s Chicken. In February 2017, he became CMO at Church’s Chicken, which launched a brand campaign called “Here’s the Deal” on Friday. “If weContinue reading »

The post Church’s Chicken CMO Hector Munoz Tries To Reinject Life Into The Brand With A New Campaign appeared first on AdExchanger.

Read more

24 Hour Fitness Markets Mindset, Not Just Amenities

24 Hour Fitness is trying to transform into a brand that customers will consider even outside of the gym. “The goal is to keep people engaged with fitness and to be this companion along their fitness journey,” said CMO Tom Lapcevic. “That’s where digital really enters the picture. We now have the ability to provideContinue reading »

The post 24 Hour Fitness Markets Mindset, Not Just Amenities appeared first on AdExchanger.

Read more

The World Surf League Catches A Data-Driven Wave

As the governing body for professional surfers globally, the World Surf League (WSL) promotes the sport to both casual fans and diehards. But just a few years ago, the WSL – at the time called the Association for Surfing Professionals – lacked a cohesive marketing strategy, and campaigns for different surf events were heavily siloed.Continue reading »

The post The World Surf League Catches A Data-Driven Wave appeared first on AdExchanger.

Read more

John Hancock Retires TV Advertising, Goes All-In On Digital To Build Brand Awareness

In 2016, financial services brand John Hancock spent 80% of its media dollars on linear television. Two years later, the brand eschewed TV ads to launch an all-digital awareness campaign last month for its retirement planning services. That abrupt pivot to digital was driven by a need to find a more addressable audience outside ofContinue reading »

The post John Hancock Retires TV Advertising, Goes All-In On Digital To Build Brand Awareness appeared first on AdExchanger.

Read more

How The NHL CMO Is Bringing Hockey Fever To The Desert

In 2017, the National Hockey League debuted its newest franchise, the Las Vegas Golden Knights. But not only did the NHL have to localize its message in a new market, it had the bigger challenge of reaching a digital-first fan base. Which means NHL CMO Heidi Browning, who is tasked with expanding interest and audiencesContinue reading »

The post How The NHL CMO Is Bringing Hockey Fever To The Desert appeared first on AdExchanger.

Read more