CNN And Volvo Hope Their Upcoming VR Ad Campaign Eclipses Conventional Advertising

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It’s still unclear how 360-degree video or virtual reality will affect media and advertising long-term since many brands and networks are still in the experimental stage. But CNN and Volvo hope to up the ante during next Monday’s solar eclipse. The news broadcaster and automaker collaborated on four pieces of branded content that will live-streamContinue reading »

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ANA Partners With DCN To Get Marketers On Transparent Exchange TrustX

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The Association of National Advertisers (ANA) said Wednesday it will partner with publisher trade body Digital Content Next (DCN) to encourage marketers to join DCN’s TrustX cooperative exchange, which promises access to viewable, brand-safe and premium inventory from DCN-member publishers. “The marketplace TrustX and DCN built aligns with the digital supply chain priorities that theContinue reading »

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P.F. Chang’s Dishes Up A Digital-First Data Strategy

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While P.F. Chang’s first order of business is stir-fry, it’s also cooking up a fresh data strategy to support its new brand push. As the owner of 212 Asian-themed concept restaurants around the globe, P.F. Chang’s strategy – and its custom-built technology stack – once primarily catered to the dine-in audience. “As takeout and third-partyContinue reading »

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For Lenovo’s B2B Group, Digital Underpins The Infrastructure Sale

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The target audience for Lenovo’s Data Center Group is the definition of niche: chief information officers at Fortune 500 companies who are in the market for complex storage, networking and server solutions. To reach that niche, Lenovo has increasingly turned to targeted digital and social ads. “We’re not interested in big, general blasts of informationContinue reading »

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Online Video Changes The Way Super Bowl Advertisers Gauge Their Big Game Buy

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The Super Bowl used to be the one day when, thanks to the commercials, non-football fans would willingly watch the sport. Today, you can watch those spots well before the big game even airs, as the number of pre-Super Bowl ads on YouTube grew 200% since 2008, said Google. And the growing importance of onlineContinue reading »

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Regulatory Challenges Stall Programmatic Pot

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It’s high time programmatic became available to the budding cannabis industry, which is projected to hit $8 billion by 2020, but regulatory hurdles have kept it from lighting up. Instead of examining the legal ramifications around cannabis marketing, many advertising platforms simply fall back on a blanket ban, said Paris Holley, chief technology officer ofContinue reading »

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Wendy’s Taps Spotify Branded Moments To Catch You When You’re Hungry

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Quick-serve restaurants don’t involve much purchase consideration. You’re either hungry for a burger, or you’re not. “For us, it’s about reaching the right person at the time they’re thinking about making a decision,” said Brandon Rhoten, VP, head of advertising, media and digital marketing at Wendy’s. That’s why, to draw attention to its Double StackContinue reading »

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Beauty Retailer Birchbox Returns To TV

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After a brief hiatus from television, Birchbox is reinvesting in the medium for a multiplatform holiday campaign. Birchbox, which sends beauty products to its subscribers every month, is using a 30-second TV spot and digital assets to message not just beauty-obsessed women, but also more casual makeup users or men who want gift ideas. AmandaContinue reading »

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