Google utterly dominates the identity resolution marketplace, with LiveRamp and Salesforce trailing in the middle distance. That’s according to the...
advertiser
DSP use among ad buyers seems to flip every half year between The Trade Desk, Google DV 360 and Amazon...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on...
After slipping in the DSP rankings to Amazon over the past year, Google has reasserted its no. 1 status for...
Consumer food preferences are changing almost as quickly as their media habits. For 130-year-old packaged foods brand Del Monte, keeping...
CPG giant Unilever has 400 brands in its portfolio.Multiply that by a fragmented media landscape, an international consumer base and...
Qualcomm CMO Penny Baldwin has the unique challenge of marketing a behind-the-scenes brand.While Qualcomm technology powers smart phones with wireless...
The French automaker Renault goes big for its marketing push around the Formula 1 motor speed races.But Formula 1 fans...
Oops emails, TBD subject lines, sending messages to the wrong segment, sending notifications at the wrong time – even the most...
The in-housing trend is real, but agencies aren’t getting kicked to the curb. Their role is simply evolving.“Agencies have been...