Travel is a personal experience, and travel marketing should be too, according to Sheila Schottland, senior director of brand marketing...
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After 15 years as the biggest player in the online job search category, Monster got comfortable at the top –...
McDonald’s is buying an Israeli startup called Dynamic Yield that provides personalization software to brands and publishers – but this acquisition...
National Football League players train during the offseason – and so does the NFL’s marketing team.From January through July, Aaron Jones,...
Allison Lowrie is at home with data-driven marketing tactics.As CMO of ANGI Homeservices, the IAC-owned parent of Angie’s List, HomeAdvisor...
Marketing, once largely a creative occupation, now requires understanding of data, tech and business. And many CMOs don’t have the...
When Jeanna Corley started working in Radio Shack’s marketing operations in 2014, she knew it would be a short-term gig....
While most luxury brands take themselves quite seriously, Gucci likes to have a little fun, especially with its marketing. “We’re...
Kraft-Heinz’s $15 billion write-down on Kraft and Oscar Meyer last week shows that underinvesting in marketing and brand hurts long-term...
A data orchestration strategy isn’t the sort of thing you can just pull out of a hat – a fact that...