DSP use among ad buyers seems to flip every half year between The Trade Desk, Google DV 360 and Amazon...
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After slipping in the DSP rankings to Amazon over the past year, Google has reasserted its no. 1 status for...
Consumer food preferences are changing almost as quickly as their media habits. For 130-year-old packaged foods brand Del Monte, keeping...
CPG giant Unilever has 400 brands in its portfolio.Multiply that by a fragmented media landscape, an international consumer base and...
Qualcomm CMO Penny Baldwin has the unique challenge of marketing a behind-the-scenes brand.While Qualcomm technology powers smart phones with wireless...
The French automaker Renault goes big for its marketing push around the Formula 1 motor speed races.But Formula 1 fans...
Oops emails, TBD subject lines, sending messages to the wrong segment, sending notifications at the wrong time – even the most...
The in-housing trend is real, but agencies aren’t getting kicked to the curb. Their role is simply evolving.“Agencies have been...
Travel is a personal experience, and travel marketing should be too, according to Sheila Schottland, senior director of brand marketing...