by Allison Schiff, Alison Weissbrot, Sarah Sluis, James Hercher and Ryan JoeGetting a big brand to shift its marketing approach...
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Marc Mathieu, CMO of Samsung Electronics, America, knows his job is about more than just promoting devices.He’s marketing a lifestyle....
Mark Jenkins spent his first two weeks as the new senior director of marketing at Roy Rogers Restaurants, manning the...
Hector Munoz knows quick-service restaurants (QSRs), having worked in the space for more than 25 years.Munoz rose through the ranks...
24 Hour Fitness is trying to transform into a brand that customers will consider even outside of the gym.“The goal...
As the governing body for professional surfers globally, the World Surf League (WSL) promotes the sport to both casual fans...
In 2016, financial services brand John Hancock spent 80% of its media dollars on linear television.Two years later, the brand...
In 2017, the National Hockey League debuted its newest franchise, the Las Vegas Golden Knights.But not only did the NHL...
Monster.com’s new CMO, Jonathan Beamer, has a monster job ahead of him. Since its heyday in the late ’90s and...
When metasearch travel site Kayak decided to take programmatic in-house in the spring of 2016, it needed to select a...