Consumer health and pharmaceutical giant Bayer is taking programmatic in-house.Bayer will partner with MightyHive to in-source its digital and programmatic...
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If there’s one thing that frustrates Oliver Maletz, Volkswagen AG’s head of international communications and media planning, it’s paying for...
W Hotels turned to a new kind of cultural language to publicize its Wake Up Call music festival last month:...
Loyalty has never been a problem for Harry & David, an 84-year-old company that sells and delivers premium foods and...
When CKE Restaurant Group, the owner of Carl’s Jr. and Hardee’s, launched a Kellogg’s Froot Loops-inspired mini doughnut last Thursday,...
Marketing challenge: Selling your product requires getting millennials to contemplate their own impending mortality.That’s John Latona’s job. He oversees marketing...
Bacardi sees a big branding opportunity in digital audio.The rum brand turned to SoundCloud to launch an experiential activation with...
Harry’s and Dollar Shave Club went from upstarts to behemoths, shaking up the century-old razor category in just a few...
Cheers to IGTV, Instagram’s new long-form video offering.Bacardí is one of the first brands to raise a glass. On Friday,...
by Allison Schiff, Alison Weissbrot, Sarah Sluis, James Hercher and Ryan JoeGetting a big brand to shift its marketing approach...