Champagne brand Moet & Chandon wanted its “Love Unconventional” campaign, running Valentine’s Day through Mother’s Day, to drive engagement with...
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Just six weeks into her new role as CMO of Kentucky Fried Chicken, Andrea Zahumensky is hitting the market Sunday...
The paid ads folks at mattress brand Purple and online watch retailer MVMT spend their days obsessing about measurement – and...
L'Oreal will expand a media ownership strategy it piloted in Mexico to other Spanish-speaking countries to generate first-party cookies from...
Brand safety and transparency were top-of-the-agenda items for advertisers in 2017.But if this was the year of faux pas, mea...
Digital ad revenue continues to rise at the expense of traditional media.In the first half of 2017, digital advertising revenue...
Edible Arrangements is best known for its fresh fruit and chocolate arrangements, many of which are gifted at the last...
More marketers are moving programmatic strategy in-house, pushing agencies into an executional role, according to a study released by the...
Champagne used to be reserved for special occasions, but Moet Hennessy USA wants consumers to see its luxury products as...
Wine brand Josh Cellars doesn’t have a taste for traditional media.“We made a choice to stay away from broadcast TV...